Category Archives: SEO

What SEO Can Do for Your Business

Having a website can be a great way to earn extra cash, but it can also be a nightmare when it concerns competition. The online marketplace is fiercely competitive, making it almost impossible to have a successful site where you offer products or other services. One way to totally transform your site, increase unique visitor hits and get your brand name out there is through search engine optimization, better known as SEO. SEO has been around for well over 15 years, and it’s a way for your site to rank higher on search engines. Without having proper SEO techniques put into place and without working with the right SEO Services Austin company, you’re risking your site ranking lower on search engines, which makes it difficult for customers to find your site.

What is Search Engine Optimization?

Search engine optimization, or SEO, optimizes your site on search engines like Google and Bing. When your site is properly optimized, people will be able to find it on the first one or two pages when searching for either your company name or by searching for specific keywords that pertain to the types of products and services you sell. Search engine optimization is a form of internet marketing, and it’s highly recommended to those who have a site they want to make popular. Without it, your site will become dormant and few people will know that you’re even in business. SEO is ideal for company sites along with blogs and social media pages.

Why It Needs to Be Done by a Professional

Back in 2011, Google and other search engine companies implemented specific algorithm changes that made keyword stuffing worse than not optimizing your site at all. Before 2011, site owners could stuff their content with dozens of keywords without making much sense. This allowed their site to rank high on search engines because when someone would search for one of those keywords, the site would automatically pop up. Several years ago, keyword stuffing was made obsolete and Google now prefers sites that create higher-quality content that has strategically placed keywords throughout. If your site still has keyword stuffing on each page, this needs to be done with and a professional need to come in to correct the issue. Professional SEO companies specifically work on optimizing sites for search engines, using their own skills, knowledge, and tools to get the job done according to search engine regulations.

Maintenance and Other Marketing

Search engine optimization requires regular maintenance to ensure that the site is still ranking well on search engines. Unfortunately, because competition online is so tough, your best-laid efforts can become obsolete over time, and more optimization and keyword usage are required. SEO companies will charge anywhere from a few hundred dollars to a couple thousand dollars to do this job for you, so it’s imperative that you get a free estimate from them before okaying their work. SEO can change your site for the better when it is done properly.

Local SEO Industry: Current Status and Future Projections

What Is SEO?
This is a common question that most people especially those who are either new or not familiar with online marketing might be asking. SEO stands for search engine optimization. In layman’s language, it the process of capturing traffic from the search engines such as Google listings. Through this read, I am going to give you facts about the SEO business, current market status of SEO as well as the future projections in this field.

The Major SEO Players
Like any other industry in the world, the online SEO business has its players. This includes SEO local tools providers such as small digital agencies, SEO free lancers and web-designers among others.

Returns for SEO Players
The major reason as to why people get into business is to profit and expand their economic status. In the field of SEO business, the rates of returns are promising. This is because a recent research on SEO returns for a period of 12 months shows that at least all the players had something to take home. However, the returns are varying depending on a players’ hardwork and skills in the field. For example, according to this research, 34% of the interviewed SEOs said they received an amount less than $ 30,000 while another group of respondents, 17% said they received returns that were above $ 500,000.

From the above statistics, it is evident that the size of an organization played a role in the determination of the amount of returns received. It beats logic for one to expect a large organization to receive low amounts of returns and vice versa. In addition, the presence of part time SEOs as well as the entry of newbies into the market could have let to the low rates of turnover due to low operation capacity. However, it is hard to predict the course the SEO market is likely to take due to lack of clear shift in SEO earnings since the year 2011. However, the demand for local SEO services seems to be growing day in day out and this is attracting more players thereby tightening the competition among SEO service providers.

The Emerging Issues with the Current SEO Returns
With the above distribution of returns, several questions emerge. This includes the following:

• From the statistics, a large percentage of SEOs receive a low income something that suggests low pricing of SEO services.
• It is also possible that small and medium businesses do not understand the value of SEO services provided to them.
• The low SEO income earners, those who received less than $ 30,000 annual returns are also being doubted if they can provide quality services while earning that low.
• It is also unknown if most SEOs will still be in operation if their income remains static.

The Current SEOs Income Per Customer
Just like the annual SEO returns, SEO income per customer also varies. This is because there are those clients who would pay less than $100 a month while others will pay more than $5000 a month. This variation in income per client can be attributed to the type of services provided as well as the depth of services. The size of business a client is seeking SEO services for also play a role in determining the amount to be charged. For example, small businesses are charged less simply because their requirements are much smaller as compared to large multi-location franchise businesses.

Research also shows that some SEO service providers operate on high volume basis. Such SEOs provide simple SEO services at very low monthly rates. As a result, such SEO service providers end up having a high customer churn with a large dedicated network of sales team.

Similarly, some SEO service providers provide services that are more comprehensive in a much more professional manner customized according to the client thereby leading to a low number of clients.

Due to the above statistics, it therefore becomes essential for any SEO service provider in the current market to operate in a manner that matches his/her setup.

Handling Capacity of the Modern SEOs
Currently, SEOs are handling more clients as compared to the previous years. Statistics show that about 40% of the SEOs in the market handle at least 11 clients while 23% SEOs handle at least 21 clients. Such large numbers of clients to handle lead to more audits to be done, lots of tasks, research, reports and even more calls from the clients to be attended to. The high numbers of clients also demand a high level of efficiency so that the clients can be assured of quality services.

Market Structure for Most SEOs
SEOs have been using several marketing techniques to promote their businesses. Offline marketing channels such as word of mouth has been cited by most SEOs as the most effective marketing technique. This can be attributed to the trust level, business reputation as well as relationships build during the offline campaigns.

Alongside offline marketing, SEOs also practice online marketing such as the use of LinkedIn and social media. However, most SEOs have cited LinkedIn as the best option as compared to the social networks because it is better placed for lead generation and networking.

Services Offered by SEOs
Majority of the SEO players offer onsite optimization with 91% of the SEOs practicing this. Google+ optimization has also a good number of SEOs practicing it as 86% claimed to be offering this service to their clients. For affiliate marketing, only a small percentage (11%) of SEOs are offering this service to their clients.

Other services offered by SEOs:

• Content creation/optimization
• Link building
• Citation building
• Social media marketing
• Website development
• PPC
• Mobile site development
• Video marketing and mobile marketing.

The most demanded service by SEO clients is onsite marketing, while the least demanded service is affiliate marketing. The other services are somehow averagely demanded. However, most small and medium businesses do not understand the opportunities that video and mobile marketing can unlock to them and therefore tend not to use these services. SEOs therefore need to educate their clients on these marketing channels so that they can go for them.

When asked about the online SEO services SEOs feel are effective, 82% of them said that the General search is the most effective for generating leads. Local search appears to be the second best after 62% of the respondents in an SEO survey voted in its favor. PPC is the 3rd with 53% while social media is the 4th with 26%. Daily deals appear to be an appealing to most SEOs because only 1% voted in favor of it.

Tedious SEO Tasks
55% of the current SEOs in the market find link building to be the most tedious and time-consuming work. Others, though 15% only believe that content writing is the most tedious and time consuming task among all the tasks they do. It therefore emerges that to the 55% who find link building tedious, this task is also boring to them.

Future Projections
This is an outline of what we expect in the near future as far as SEO business is of concern.

Expansion of SEO Businesses
Compared to the previous years, SEO businesses has been growing and expanding steadily. Most SEOs (about 93%) are not only optimistic about expanding their businesses, but are also expecting to grow their business. In what seems to be a determined move to grow their businesses, most SEOs (82%) are willing to recruit more staff members so as to realize their desired levels of growth.

The social media is also expected to grow and be more effective even than the local directories. This is because most SEOs believe that social media can perform better because of recommendations from friends. Mobile usage is also expected to grow further and become relevant for local businesses.

Upsurge of Confidence in SEO Business
Unlike other businesses, the SEO business is showing a positive growth of confidence among the players. Despite this being a dynamic and innovative industry, most SEOs are still willing to recruit more staff to help drive their businesses ahead. 84% of the sampled SEOs in the SEO research are also optimistic that the SEO business is going to be more profitable starting this year 2013.

Confidence is also running high that if the SEO players increase the understanding of SEO/social among the business owners they serve in future, they will not only increase the business owners’ rate of investment, but also make them transfer their marketing budgets from other channels to the digital channels.

How to make a successful content marketing campaign

Content marketing is a branch of SEO, it is a group of tactics and strategies that leads to connect your audience into a piece of story or post that entertains and educates them , all of this while focusing on the final ending goal that you made the campaign for it.

The most two important questions you need to answer to make sure your marketing plan is ready are “ what is my goal from this content marketing campaign ?” and “what are the audience goals ?” and after answering them your campaign will be 70% ready.
My Campaign Goals

That is the first basic question , in fact you can’t begin your Campaign aimless and don’t have any vision , you need to know exactly what is your target , is it to increase your followers and subscribers, or to get more Engaged clients on your site , or even make people subscribe to your weekly newsletter , or you just want to get higher SEO rankings by an SEO company to appear more on SERPs , you need to figure out what you want and focus on it , to start having an upcoming successful content marketing campaign.
Audience Goals

The Second question and it is the harder one , not very much but it involves your audience inner thoughts , you need to know which content can attract them , which one will benefit from it , and you need to know too the type of your audience and their ages to know exactly what type of content they follow most of the time , entertainment content or educational one , also the most important thing is knowing their likes and dislikes , their top searching keywords and what the most used social media from everyone.

You need to know all of the available and Hard-to-find information about your audience, to make sure you can reach them in more than one way, to make sure that your campaign is moving forward and in the right direction.
Suitable type of Content

After knowing the answer of these two essential questions, we need to apply our work on reality , so we need to really know what kind of content the people prefer according to the “Goals” that was mentioned before , from these types :

Pictures & photos :

It works best with short content to describe something without being written , and that makes reading very fast and easy and most of the time this type of content used for young people and entertainment blogs

Briefly Written content:

Short content is most of the time better than long one , as you can describe a big thing with only three word as Car and mobile advertising phrases.

Short Motion Graphic videos :

This type is a new one and the most effective content now in this decade , making short informative videos now is more popular than before and really adored by the audience and they prefer videos of that type and most sites that has 5 seconds videos like this have the most traffic nowadays and many other countless types , but these are the popular ones.
Triggered you campaign

Now you are 95% ready to do a simple content marketing campaign, you have known the basics and the rest of the 5% is just SEO rules and tactics that need some practise to be good at it, and remember you need to workout your brain and everything will be easy.

Keywords Usage – Identifying Common SEO Mistake

Search engine optimization (SEO) is considered to be an essential part of digital marketing strategies. Most people think that it only entails using a host of keywords into different content of their web pages which will eventually help them be able to draw the audience towards their websites. Unfortunately, it does not work in this way despite the fact that many business owners are constantly doing it.

In addition, many business owners also believe that SEO is very complex and takes lots of times to acquire results. However, the reality is totally opposite of this idea. While it may take a bit of you understanding the basic concept and techniques of SEO, it is very simple to grasp on the page. This will also need a web developer who has good knowledge of SEO for getting everything perfect for your website.

However, not everyone can spend time it takes to hold a strong grip on all the techniques needed, and it’s the point when everything goes awfully wrong. In this article, we would discuss basic SEO mistake that is most commonly made by many small businesses.

Keywords do not signify anything extraordinary, professional, responsive or ground-breaking; instead they are words or phrases that people type into search box of any search engine to find out their required information, products or services.

When owning a website for your business, it is very important to identify the right and most relevant keywords, and naturally use them in your website’s content. According to an expert from a New Haven video production and SEO company Develomark, the actual purpose of keywords indicates that you have to think in the way your potential and existing customers do so you know what the keywords they could use to get to their desired information.

Online market means you will have lots of competitors in the similar industry of your business. For that reason, the process of getting high ranks for broad keywords will be very difficult. This needs you not to optimize for generic ones; instead keep the keywords and phrases narrow.

Once you have built a website, you then need to be able to draw audience toward your website. It is recommended to conduct a search a list of the keywords that are most relevant to your business and use them efficiently in your content. If you already have a list of keywords, then evaluate the content of your site to determine if they contain the words and phrases from it.

To utilize the keywords properly, make sure they are in the URLs, webpage titles and first paragraphs of the relevant content. Also, all pages of the website should be optimized for different terms. However, the keywords should be used in natural way, and mustn’t be included in all the sentences.

In addition, many small businesses overlook the maintenance of their website which is a common mistake being made on frequent basis. If your website has various problems such as plagiarized content, broken links, missing tags, etc., it won’t only receive negative reputation but will also cause your website’s ranking to drop significantly.

SEO Is for Businesses of Any Size

Online marketing is an important part of almost every business today. Getting your products and website at the top of the search results page can result in an incredible difference in sales and its. Many online retailers even use an Amazon SEO service to make sure their products are seen by potential customers. Amazon is a huge platform for selling almost everything you can think of and it keeps getting bigger. A lot of businesses haven’t even heard of search engine optimization, but it can be a great investment for a lot of companies no matter the size.

Search engine optimization isn’t all about where your site or products show up on a search engine, a lot of it is simply just making sure your pages are effective in encouraging potential customers to stay on the website longer. It’s important to make your page load fast while still making it attractive and easy to navigate on whatever device is accessing it. If a customer can read your site, they’re probably going to stay on it longer.

Search engine optimization can give you a leg up on your competition by making sure customers see your product first. This is incredibly important if your competition is offering similar products at a comparative price to yours. With search engine optimization, your business can really stand out and will keep customers coming back and not just because you show up first after a search. A properly optimized site will make your brand memorable. When a business has a strong web presence, customers are more likely to trust them.

Now, when it comes to search engine results, it isn’t just about getting as many visits to your site as possible. You want to make sure that those visitors are quality and interested in what you have to offer. Improperly optimized sites may draw visitors, but they are not likely to convert into new customers if your products aren’t what they were searching for. Properly executing SEO can make sure that your site gets visitors from informed customers that are looking at your product as an option. Good SEO can help your business can help your products be chosen when a customer is making a purchasing decision.

While there are other options besides search engine optimization when it comes to online marketing, SEO is one of the most cost-effective out there. You don’t have to keep paying outside marketing agencies each time your ad is displayed on their site or clicked on. While it’s possible to study up on the subject and try to optimize your site by yourself, getting the best experts possible will make a huge difference. Optimizing your website is a great investment that can really pay off if you choose the right SEO company for the job.

While there are a lot of businesses that have never considered using an SEO service, it can dramatically increase sales. It can be a much more affordable option than other versions of online marketing that can get even better results. If you are considering using SEO for your business, make sure you choose the right company that will work to meet your needs.