Category Archives: Social Media

Cloning Your First App Using App Cloner

If you are looking for a way to clone your Android apps then you might find this article interesting. In this post, we’re going to show you how guys you can easily clone an Android app using an app called App Cloner.

Do you want to use multiple social accounts, or do you want to play the same games with a friend on the same phone? Maybe you want to separate work and home social networks? Quite often, users experience these situations where it is simply necessary to have two identical programs on a smartphone. And creating a copy will help, but not everyone knows how to clone an application on Android correctly and quickly.

If you don’t have a built-in function on your phone to clone Android apps, then there is only one way out – to resort to the help of specialized applications. There are many effective app cloning utilities on Google Play, however, we’ll only talk about the highest quality and most convenient ones. In our opinion, App Cloner Premium is the most advanced app cloning app.

There are situations when Android smartphone users need to make a copy of a particular application so that it will be installed in two copies. In situations like these, App Cloner is quite useful for using multiple social network accounts at the same time and calling a program or game with different settings.

Cloning Your First App Using App Cloner

Using App Cloner is super simple: we just have to activate the function and select which applications should be closed. They appear on the phone launcher screen as two independent copies. For other versions of Android and proprietary shells, you can also install application clones. To use the same application on an Android smartphone at the same time, you must install the premium version of the App Cloner application on Google Play. By the way, there are many similar programs, but most, unlike the others, requires root privileges.

To start the app cloning process, simply start App Cloner app by tapping on it and find the game or program you want from the list. The tool automatically scans the system and reports which features may not be available on the clone. Restrictions typically apply to the use of Google services. Unfortunately, this is a serious limitation, therefore, you can not do anything about that. But to get rid of some of these restrictions you can purchase the premium version of App Cloner APK.

7 Steps to Building a Successful Social Media Strategy

Social media has been termed as the fastest growing marketing tool of the decade, as it gives companies the power to access millions of customers at the touch of a button. With over 91% of Internet users using at least one social networking tool, it has become imperative for every business to build an effective strategy. Here are 7 key steps towards developing a successful social media strategy for your business.

1. Establish your goals

The launch of a strategy is similar to any other marketing strategy. Determine what exactly your goals are before opening accounts in major social networks. An important point to be kept in mind is that social media is a long-term strategy aimed at building and strengthening relationships and brand identity as opposed to a quick selling marketing gimmick.

2. Create a plan

Your marketing plan should include choosing the number of social networks to get started with, determining the number of times each account will be updated and deciding on whether the updates will be announcements or conversations. You will also have to decide on how to integrate your social media strategy with your company’s overall communication’s strategy.

3. Appoint a social media manager

If you have adequate resources it is preferable to appoint a social network manager, with previous experience, to handle the regular updating of the different social networks. If not, you can delegate the updating task to a few of your employees who are familiar and comfortable with the domain.

4. Determine your niche

Facebook, Twitter, LinkedIn, Digg, StumbleUpon, YouTube, Reddit, Yelp; the list keeps growing day by day. Each network comes with its own strengths and weaknesses and opportunities and threats. You have to research and determine as to which network will work best with your target audience. Remember that your niche will vary depending upon whether your business is local, regional, national or global.

5. Engage with your contacts

This can be termed as the most important aspect of a social media strategy. Your contacts are the main influence you have in building and sustaining a positive corporate identity. Engage with your contacts through both online and offline events. For example, social microblogging site Twitter offers opportunities for online engagement through TweetChat and offline events through Tweetup.

6. Evaluate and analyze your progress

Keep track of important statistics like the number of updates, new number of followers/fans that have been added, number of comments/feedback and other significant actions that were taken. Objectively measure and analyze these vital metrics against your social media goals on a weekly or monthly basis.

7. Adapt and improve when necessary

In conclusion, it is important to remember that there is no precise science where social media strategy is concerned. Strategies vary in accordance with business type and industry. It is only as you keep using the media, that you will be able to grasp what particular strategies work well for your company and what don’t. For example, you may have learnt that while holding contests on Facebook may get you more ‘likes’, it may not necessarily help you connect with your preferred target audience. The secret is to not give up but to keep adapting and making improvements to your social media strategy whenever needed.

Social Media a Must For Any Business

It seems nearly every day someone is offering a seminar or webinar on social media. We’re told to sit in and learn about the various social media tools and strategies. You wonder: What more could be said about social media? What does all this mean for me and my business? Good questions.

Too often presenters talk about the various components of social media without fully explaining why businesses should be involved. Without understanding the why, you can’t fully appreciate what you’re missing. You also won’t know how to properly use those powerful marketing tools. Without that understanding, business people blindly post tweets, blog columns, and videos, and then wonder why they don’t get a reaction. They also quickly lose faith and stop their efforts.

Whether in a traditional business or an MLM / network marketing enterprise, a social media strategy should be part of your overall marketing efforts. You may still use some traditional media, but you must use the new online tools, as well. Here’s why:

Social media provide a quick and easy way to interact with your customers and prospects, thereby allowing you to establish and develop relationships.

Imagine social media as a town square. People go there to mingle, ask questions, gripe, swap information, and otherwise interact. If you’re not involved, prospects, customers, and plain folks could be talking about you (good or bad) and you would not have the chance to respond. Similarly, they may be asking for help in areas you could assist with. If you haven’t made yourself known, those individuals may go elsewhere for answers. And to buy.

Unfortunately, some businesses participate just because everyone else is. Let me give you some perspective. I worked for an Internet service provider in 1997. Back then, many of our customers’ websites consisted of a single page. One client had a two-page site. Wow!

Cost was a factor, but there was more to the issue. Many firms, I believe, put up websites merely because their competitors had one. Admittedly, my company didn’t do a good job of explaining the true value of a website. (Keep in mind that e-commerce hadn’t become a standard practice.) They would pay to have a site developed, then go about their business.

Today, customers of all ages use social media platforms to communicate. What should you do? Get involved, but in a systematic way. Concentrate on putting out valuable content; content that piques interest, solves problems, and otherwise raises awareness of your firm. Observe the types of questions that are being posed and the topics raised. To what extent can you write about those (and other topics) as they relate to your business?

Keep in mind that visitors are hungry for information. Tone down the sales pitches, and ramp up the useful content. Use your knowledge and expertise to offer suggestions that will make our lives better.

You can still work in a marketing angle. Facebook has proved to be a powerful platform for larger firms to hold contests and other interactive events. Think of fun ways to engage visitors to your fan page, and reward them accordingly. Gift certificates, coupons, and other awards help maintain interest and a following.

Be patient as you launch your social media campaign. You may not see a tremendous response right away. Keep it up, and over time you will develop a following. That following – those leads – are gold for your firm.

The Importance of Numbers in Social Marketing

Content creation is a consistent commitment for any business that hopes to be valuable on the internet. Even if you have thousands of customers who visit your site every week, if they don’t see something new they’ll eventually stop visiting. Content Curation may be a constructive way to bridge the gap between expertise and lack of time to truly become an expert. However, there are other types, you describe, that appear to have measurable expertise ability.

Sites such as (bookmarking), LinkedIn (BtoB), and TripAdvisor (travel and hospitality), though visited by less than 10% of Internet users, nonetheless can serve as highly targeted, extremely effective means to reach very specific profiles of potential customers. Marketers should research their industry’s niches universe of social networking sites, and explore those offering this special targeting. Sites like Digg are notorious for their poor bounce rates: many visitors drop in for the article and then leave after reading it. StumbleUpon is much better in this aspect.

Facebook now rivals (and on certain days tops) Google as most visited site on the internet. MySpace, once the top social networking site for the 18-24 demographic, was rapidly trumped by Facebook. Facebook got in trouble for this when members weren’t given a chance to opt out of the Beacon feature that automatically made public any offsite purchases. Sue Aldrich, senior vice president at consulting firm the Patricia Seybold Group, recalls a similar situation when ordering plane tickets through online travel merchant Orbitz.

Online marketing is really gaining rapid popularity. To promote your site or product you have to do advertising so that people should know about it. Online metrics are an easy starting point, but as mentioned above can be misleading or meaningless. It’s important to establish an objective beyond just getting as many friends. Online marketing is always a smart choice. In a difficult economy, the importance of Internet marketing is even greater.

Twitter, Facebook, etc. are social networks where you need to get involved and stay involved. By being involved and thinking clearly about how a managed program will evolve and play out, you not only benefit from the program itself, but you set in place the basis for a true community built around your brand and the larger experiences you provide as your overall social media program continues to expand. Twitter themselves finally publish numbers indicating there are 50mm tweets created each day. By 2008, that number was 300,000, and by 2009 it had grown to 2.5 million per day.

Companies often forget the lead generating opportunities that social media tools like Facebook have to offer. One things that B2B companies should keep in mind to increase lead generation on Facebook is to be sure to have links to the company resources that they already have such as email subscriptions, newsletters, white papers, brochures, etc. Companies are already well-versed in monitoring traditional media outlets for mentions of their brand. While print publications and broadcast outlets still carry significant credibility, so do the millions of individual brand ambassadors who discuss companies, brands, products and services through social media channels such as blogs, forums, Facebook, YouTube, Twitter, Foursquare, etc. Companies need to continue marketing research to manage this uncertainty. How will marketing research benefit your company?

Personally, I have seen people increase their marketing dollars in the social media realm of their businesses ten-fold already (and that’s just since October 2009)! The more you promote it, the more they will come – isn’t that the truth with social media too!? Personally I would target both broad and narrow-focus channels for any website I own.

Addition in Twitter Lists and how the follower uses a Twitter client tell a much stronger story. Additionally, the CDC found that achieving behavioral changes required very high levels of awareness, which are difficult to achieve without substantial investment. It is also difficult to measure behavioral change when competing trends or “noise” from other interventions can cloud the findings.

Learn to engage and get results. Learning is part of the game, so in creating videos you might find yourself uncomfortable to start, but you never have to start again. Some find it easier to start with dong screen captures, and then move to full motion. Learn how easy it is for your market to get your message. Nowadays, if you’re not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog, even celebrities! Get started today!

Social Media Is Sweeping Our Nation

Social media is sweeping our nation, is it here to stay or will it have its day and then fad from glory… like our old friend, the eight track tape?

According to industry expert Sree Sreenivasan, cofounder of and a journalism instructor at Columbia University, social media is here to stay.

Sree was recently a keynote speaker at the Vacation Ownership Investment Conference (VOIC) in Orlando Florida, where he talked about the future of this new business tool.

“We are at the infancy of a great revolution,” proclaimed Sree, “harness the public attention with social media or else get left behind.” Sree believes that social media must become an integral part of any marketing plan as we move forward in this age of technology.

Sree encouraged us to look at social media of today… like the television was in the 50s. No one of the time expected the TV to be able to compete with radio, let alone become the mass media instrument it has become today. Large companies wouldn’t dream of a marketing plan that did not include television advertising to promote and build their brand. In 10 years, Sree believes we will regard social media in the same way.

So you know you need to jump into this new and unknown territory but you have no idea where to start. Take heart, the internet is full of helpful information on the subject but to save you some time, here is what I have learned from scourging the web and our friend Wikipedia.

Social media: Internet forums, weblogs, social blogs, microblogging, wikis, podcasts, pictures, video, rating and social bookmarking, collaborative projects, blogs and microblogs, content communities, social networking sites and virtual communities. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging and crowdsourcing to name a few. Many of these social media services can be integrated via social network aggregation platforms.


• Blogs: Blogger, ExpressionEngine, LiveJournal, Open Diary, TypePad, Vox, WordPress, Xanga, ning, GoDaddy
• Microblogging: FMyLife, Foursquare, Jaiku, Plurk, Posterous, Tumblr, Twitter, Qaiku, Yammer, Google Buzz
• Location-based social networks: Foursquare, Gowalla, Facebook places, The Hotlist
• Social networking: ASmallWorld, Cyworld, Facebook, Hi5, LinkedIn, MySpace, Orkut, Tagged, XING
• Information Aggregators: Netvibes, Twine (website)

Collaboration/authority building

• Wikis: PBworks, Wetpaint, Wikia, Wikimedia
• Social bookmarking (or social tagging):[16] CiteULike, Delicious, Diigo, Google Reader, StumbleUpon, folkd
• Social news: Digg, Mixx, NowPublic, Reddit, Newsvine, MyWeboo
• Social navigation: Trapster, Waze [17]
• Content Management Systems: WordPress
• Document Managing and Editing Tools: Google Docs, Syncplicity,, Dropbox Reviews and opinions
• Business reviews: Customer Lobby, Yelp, Inc.
• Community Q&A: Askville, EHow, Stack Exchange, WikiAnswers, Yahoo! Answers

Brand monitoring

• Social media measurement: Attensity, Statsit, Sysomos, Vocus

Before you go cross eyed and start hitting your head against the wall… you don’t have to do everything out there! You can start with a Facebook page, a Twitter account or a company blog.

If your company has the resources to hire someone to manage your social media great, but if not, all is not lost. Find an employee that has some social media savvy and get started.

From Facebook Flim Flam To Apple Genius

According to the Evening Standard, those ‘at the frontiers of technology’ reckon emails are dying out. On closer inspection of the article it appears the aforementioned gurus prove to be none other than PR men for Facebook and Twitter. No vested interest there then. Especially as their thesis is that all organisations will eventually adopt their own Twitter and Facebook platforms for carrying out their internal communications. Now no-one doubts the immense power of these online phenomena. However the clue is in the name they are given – social media. That’s what there are there for – social ends not business ones. The idea that a major corporation would trust its most protected secrets to the hands of a third party is of course bunkum. Who knows who may one day own all the information related to Facebook and Twitter. As Aleks Krotoski pointed out in her excellent BBC2 series, The Virtual Revolution, when in pre-war Holland a census noted everyone’s religious persuasion, no-one guessed that the ultimate owners of the information would be the Nazis. For those of us who still like the odd conversation to be private, or who simply want to share a file or two with a specific recipient the email still seems to hold all the aces.

We must all beware of the way these goliaths of the internet age big themselves up, because ultimately there is danger is any organisation becoming too powerful. Competition is stifled and the playing field becomes uneven. We must not so readily believe their own publicity. And we must always remember that what sprang up so quickly can just as easily disappear. Remember Friends Reunited and Bebo? Already there is a vague feeling that Facebook is less cool than it was now that everyone’s parents are on it too. Who wants to attend a disco where Dad’s dancing?

Talking of po-faced monoliths bigging themselves up, I took my daughter’s 18month old iPod back to the new Covent Garden Apple store before Christmas. It was all rather like visiting the Wizard of Oz, and naturally I couldn’t see one of the oh-so-busy iPad carrying gurus immediately, I had to book an appointment for the next day at something they modestly call the Genius desk. When I presented the iPod I was told that the battery had expired and that a replacement would be £60 odd. £60 for a new battery in a product less than 2 years old? Now that’s what I call genius.

I run an advertising and design company specialising in both online and traditional marketing. Our specialist areas include design and copywriting for advertisements (press, radio, TV and posters) websites, brochures, e-shots, newsletters, packaging, mailshots, banner ads and exhibitions. We can buy media and offer SEO through partner companies. mhm grax was formed in 1990 and since then has worked with clients, big and small, across practically every product field including travel, housebuilders, charity, automotive, technical, b to b and games. We are based near London Bridge.