Monthly Archives: March 2019

The Importance of Numbers in Social Marketing

Content creation is a consistent commitment for any business that hopes to be valuable on the internet. Even if you have thousands of customers who visit your site every week, if they don’t see something new they’ll eventually stop visiting. Content Curation may be a constructive way to bridge the gap between expertise and lack of time to truly become an expert. However, there are other types, you describe, that appear to have measurable expertise ability.

Sites such as (bookmarking), LinkedIn (BtoB), and TripAdvisor (travel and hospitality), though visited by less than 10% of Internet users, nonetheless can serve as highly targeted, extremely effective means to reach very specific profiles of potential customers. Marketers should research their industry’s niches universe of social networking sites, and explore those offering this special targeting. Sites like Digg are notorious for their poor bounce rates: many visitors drop in for the article and then leave after reading it. StumbleUpon is much better in this aspect.

Facebook now rivals (and on certain days tops) Google as most visited site on the internet. MySpace, once the top social networking site for the 18-24 demographic, was rapidly trumped by Facebook. Facebook got in trouble for this when members weren’t given a chance to opt out of the Beacon feature that automatically made public any offsite purchases. Sue Aldrich, senior vice president at consulting firm the Patricia Seybold Group, recalls a similar situation when ordering plane tickets through online travel merchant Orbitz.

Online marketing is really gaining rapid popularity. To promote your site or product you have to do advertising so that people should know about it. Online metrics are an easy starting point, but as mentioned above can be misleading or meaningless. It’s important to establish an objective beyond just getting as many friends. Online marketing is always a smart choice. In a difficult economy, the importance of Internet marketing is even greater.

Twitter, Facebook, etc. are social networks where you need to get involved and stay involved. By being involved and thinking clearly about how a managed program will evolve and play out, you not only benefit from the program itself, but you set in place the basis for a true community built around your brand and the larger experiences you provide as your overall social media program continues to expand. Twitter themselves finally publish numbers indicating there are 50mm tweets created each day. By 2008, that number was 300,000, and by 2009 it had grown to 2.5 million per day.

Companies often forget the lead generating opportunities that social media tools like Facebook have to offer. One things that B2B companies should keep in mind to increase lead generation on Facebook is to be sure to have links to the company resources that they already have such as email subscriptions, newsletters, white papers, brochures, etc. Companies are already well-versed in monitoring traditional media outlets for mentions of their brand. While print publications and broadcast outlets still carry significant credibility, so do the millions of individual brand ambassadors who discuss companies, brands, products and services through social media channels such as blogs, forums, Facebook, YouTube, Twitter, Foursquare, etc. Companies need to continue marketing research to manage this uncertainty. How will marketing research benefit your company?

Personally, I have seen people increase their marketing dollars in the social media realm of their businesses ten-fold already (and that’s just since October 2009)! The more you promote it, the more they will come – isn’t that the truth with social media too!? Personally I would target both broad and narrow-focus channels for any website I own.

Addition in Twitter Lists and how the follower uses a Twitter client tell a much stronger story. Additionally, the CDC found that achieving behavioral changes required very high levels of awareness, which are difficult to achieve without substantial investment. It is also difficult to measure behavioral change when competing trends or “noise” from other interventions can cloud the findings.

Learn to engage and get results. Learning is part of the game, so in creating videos you might find yourself uncomfortable to start, but you never have to start again. Some find it easier to start with dong screen captures, and then move to full motion. Learn how easy it is for your market to get your message. Nowadays, if you’re not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog, even celebrities! Get started today!

Finding The Best Small Business Scheduling Software

If you operate a business where you schedule appointments, class attendance, consultations, seminars, workshops, or any other type of event from which you earn revenue, it is critical that you use easy-to-use, yet powerful and interactive small business scheduling software.

I also encourage, if it’s possible with your business, to look for scheduling software that enables your customers to schedule themselves.

This not only makes your life easier, but is an outstanding website conversion tool. What I mean by this is new customers to your website can instantly book themselves for your service. No phone calls or any other obstacles that might lose the sale.

Ask Yourself:

When you book a customer, how much time does it take? Yeah, scheduling customers and clients takes time – yours and/or your staff’s time. How about the time you spend playing phone tag just to book an appointment?

That’s why if you can set up software where your customers can book their own appointments, you’ll free up a great deal of your time. You’ll also be offering a very worthwhile customer service (and impress them). Even if only 1/3 of your bookings do it themselves, you’ll be way ahead – and probably book more clients than otherwise.

The fact is in today’s fast-paced world, customers want immediate gratification. If your phone line is busy or you have to put customers on hold, you could lose that booking. Why not eliminate those losses and poor customer service with implementing online scheduling?

How Does Online Scheduling Work?

It’s simple, and you don’t have to worry about giving up control of your schedule with the right business scheduling software.

There are different uses of scheduling software – it depends on your business

1. Simple Schedule Viewable Online

Some businesses, such as yoga studios, dance studios, martial arts schools, and health clubs may simply wish to display class schedules on their website(s).

The key is getting scheduling software that makes it incredibly easy for you to change the schedule in one central location – which changes then appear on your website(s). Let’s face it, class times, instructors, etc. change regularly.

Instead of displaying your schedule in a fixed table on different pages in your website(s), which is inconvenient to change, use a central schedule dashboard where you can easily make changes.

Have you ever forgotten to change the schedule on your website? When you maintain separate schedules, it’s very easy to forget to update your schedule on your website(s). I don’t have to tell you how customers feel about being misinformed and relying on an out-dated schedule.

Solve this problem by using scheduling software you manage in one easy-to-access location – which updates all your schedules wherever posted.

Moreover, look for scheduling software that let’s you present pop-up descriptions of your classes and perhaps brief bios of the instructor teaching particular classes. The more information you place where it’s easy to find for your customers, the better service you’re providing.

2. Self-Booking Capability

Other businesses require customers to schedule appointments or reserve rooms/facilities. Examples of these types of businesses include hair salons, spas, tattoo parlours, massage therapists, physical therapists, etc. Take yourself as much as possible out of the booking process by getting scheduling software that enables your customers to book their own appointments.

The process is simple with the right software. Your customers register and you provide them log-in information to your online scheduling system. Once logged in, your customers see only availability and then book in available time-slots. Moreover, you then add a contact to your database.

Online booking puts the scheduling power into your customers’ hands. If they need to change an appointment, they can easily do so without taking up your time.

The Importance of Risk Management of Outsourced Technology Services

Outsourcing is one activity that can bring in a lot of money. We all know that. What is not well known is the fact that there are several risks involved. The problem is that a lot of companies do not consider this and they are faced with cost overruns or smaller profits than they planned in the beginning. This usually happens when one point in the company’s outsourcing strategy is not well covered. We are talking about risk management. This is highly important and can save you a lot of money on the long run, especially when we are talking about technology services.

Outsourced technology services are tricky to handle because there are numerous aspects that have to be considered. This starts with costs and finishes with time needed to perform certain tasks. It does not really matter what type of technology service we are talking about because all of them need risk management.

When we outsource technology services we aim to get something back and a part of our profit is directed towards that activity. This is done in order for the project to be finished faster in most circumstances. Finishing something fast brings in profit because our work flow is increased. Risk management of outsourced technology services is needed in order to prevent all problems that can appear. Unfortunately we can only do this if we include it in our outsourcing strategy. This basically means that risk management needs to be included in the overall plan and must not be neglected.

There are 2 ways to handle risk management of outsourced technology services. The one that is most cost effective is to have a team on board that monitors everything and deals with this part of the business. On the other hand we can also hire a specialized outsourcing risk management team that will do everything for us. It is needless to say that the second option is the one that will cost us more money. Even if in both cases we do obtain profit, in the first one it is bigger. This is what we are aiming towards: bigger profits. In this case we have to seriously consider including outsourcing strategy in our business. The good news is that we can do this easily if we are faced with proper information. To put it simple, we need to understand everything that is involved with risk management of outsourced technology services in order to be successful and maximize our profits.

Benefits Of Social Media Marketing

Suppose you have started a company recently. You produce the best quality products but how would you tell people about your business. Do you go to their homes to narrate that you have started a business? Of course not, you need to do the marketing of your business to let people know about your presence. We cannot ignore the importance of marketing for both the new and establishes firms. Though the traditional marketing methods also contribute a lot, you should adopt the new changes as well. It is the era of social media marketing so Buy Instagram Followers or Facebook ads to let people know that your company exists.

The potential for business growth:

Every business lands in the market with an aim to earn profits, and it is impossible until you have a solid customer base. How can you build a strong customer base? It is an important question, and every business strives to get the answer to this question. The answer is through an effective marketing campaign, engaging the audience, satisfying customer’s needs and proving the best customer support a business can build the base of loyal customers.

The social media marketing is the essential element for the success of business these days. You cannot deny the fact that the social media is an efficient platform where things go viral in no time. So you must utilize the power of social media and Buy Instagram Followers.

Benefits of social media marketing:

Following are the benefits of social media marketing:

Social media marketing helps to get increased brand awareness. You can post content related to your brand that will increase your brand visibility.
When you post something related to your business and add a link to your site, it brings traffic to your website. And more traffic on your website means the better rankings in the search engines.
Social media gives your brand’s positive impression with human factor that helps to turn the more visitors into your clients.
You can create a voice for your company using social media. It gives you a better chance to interact with the customers directly. When you communicate with the customers one on one, then you can better understand what they are looking for and what you can produce.
Social media marketing helps to make your product famous. You can promote your brand to the vast audience.
Content distribution becomes easy due to the social media marketing.

Final Verdict:

The age we are living in is all about the advancement. A company has to adopt the modern methods of doing business to ensure its survival. The social media marketing has become an integral part of a business plan. Without promoting your products and services on social media, you cannot win the competitive advantage.

Social media marketing gives you the idea of what your competitors are up to and how can you make your products better. Do not forget that to make a brand successful you need to do a lot of efforts and hard work. You need to develop winning strategies to achieve your goals.