Monthly Archives: June 2019

Software Engineering and the Intelligence Community – Setting Real Time Standards

Software engineering is an essential discipline when designing and implementing high performance data enterprises. Although software engineers are not certified or sanctioned by any standards body, use of software engineers with experience in the Intelligence Community increases chances of success.

Software Engineering Defined

Software engineering is the application of a systematic, disciplined, quantifiable approach to the development, operation, and maintenance of software, and the study of these approaches; that is, the application of engineering to software. (Source Wikipedia)

Knowledge of programming is the main pre-requisite to becoming a software engineer, but it is not sufficient. Many software engineers have degrees in Computer Science or mathematics and physics due to the lack of software engineering programs in higher education. An organized mind and an interest in problem solving are also prerequisites.

However, as data networks become more complex and indispensable in large organizations higher education has started to change with the introduction of new software engineering degrees, especially in post-graduate education.

Software Engineering as a Discipline

Software engineering contains a number of separate yet interrelated disciplines.

* Software requirements

* Software design

* Software development

* Software testing

* Software maintenance

* Software configuration management

* Software engineering management, see also project management

* Software development process

* Software engineering tools and Computer Aided Software Engineering

* Software quality

* Social Software Engineering

Each sub discipline has its own performance requirements and processes for success.

Jobs in Software Engineering – A Strong Market

Because the field of software engineering is broad and growing more complex because of the introduction of new technologies and applications, the potential for job growth is significant even in a down economy.

According to the Federal Government studies, the demand for qualified software engineers is significant and will continue to grow,

Computer software engineers are one of the occupations projected to grow the fastest and add the most new jobs over the 2006-16 decade.
Excellent job prospects are expected for applicants with at least bachelor’s degree in computer engineering or computer science and with practical work experience.
Computer software engineers must continually strive to acquire new skills in conjunction with the rapid changes that occur in computer technology.

Because computer networks and computing hardware and software are growing in power and complexity, the demand for qualified Software engineers is high. As the United States continues to be an information driven society new, high paying jobs with quality benefit packages are available in the economy.

This is particularly true as the economy emerges from its depressed state.

Employment of computer software engineers is projected to increase by 38 percent over the 2006 to 2016 period, which is much faster than the average for all occupations. This occupation will generate about 324, 000 new jobs, over the projections decade, one of the largest employment increases of any occupation.

Significant drivers of growth in the demand for software engineers include adoption of new technologies for information efficiency in a competitive environment. This is particularly true as information networks grow in sophistication and interconnect.

In addition, information security concerns and cyber threats have given rise to new software requirements.

Concerns over “cyber security” will result in businesses and government continuing to invest heavily in software that protects their networks and vital electronic infrastructure from attack. Cyber Security has become a major area of concern for the U, S, Department of Defense and the Intelligence Community.

Very few organizations are willing to trust the security of their networks to low cost, offshore software engineering firms.

Finally, in economic and competitive terms low cost offshore outsourcing is not a real threat because software engineering requires innovation and intense research and development expenditures. (Source: Bureau of Labor Statistics)

One area with a tremendous appetite for software engineers is the Federal Government. The Federal Government continues to grow and, with the present trend in Government spending, greater demand for IT and Cyber Security engineering specialists will also generate job demand..

Methods for Choosing an electronic digital Marketing Organization

A electronic digital marketing agency will help your enterprise develop a powerful Internet reputation. When you will need your website can be found easily in the major search engines, turn with a Boston SEARCH ENGINE MARKETING professional to obtain the results your organization deserves.

When you really need to build an online presence for your organization, turn with a Boston Website marketing agency. These companies earn an income earning excellent search rankings for clients. They work to aid business owners as you get website visitors from world wide web searches, social media sites, as well as other online strategies. A electronic digital marketing agency can assist you reach your marketplace quickly and also effectively. Use these guidelines when selecting an SEARCH ENGINE MARKETING agency: Willingness to master Choose any provider thats ready to learn concerning your industry as well as the business which you manage or the merchandise that an individual produce.

In case a digital marketing and advertising agency is actually going to be able to represent your organization, its key which they understand everything you do, along with some with the basic jargon within your market. Otherwise, your content may seem to be stilted and also ill-informed. White-colored Hats Simply, Please Make certain that the Celtics SEO organization youve chosen focuses primarily on white head wear methods, and doesnt unsolicited mail forums or create low top quality backlinks en masse. The final thing you want is always to have your internet site lose rating or become frowned after in search engines like google because of your poor quality supplier.

Instead, work to get an SEARCH ENGINE MARKETING specialist that may use reputable ways to rank your internet site. It usually takes a tiny longer to own results you need, but enough time invested is worth it. Your web site will gradually move up in the search engine ranking positions, and the particular listing youll achieve will probably be easier to keep up than a single earned simply by trickery. Engines like google regularly examine website search positions, and they will prefer specialist sites who have gradually created a identify for by themselves using white-colored hat strategies.

Divide and also Conquer Any time youre choosing SEO companies, ask them in regards to the techniques which they use. To find the best quality final results, choose any provider in which uses numerous methods, for instance social marketing, article marketing and advertising, backlink constructing, and a lot more. This multi-faceted approach will assist you to provide you with the maximum rank in the major search engines in the smallest amount of timeframe.

Your goal is usually to be the market leader in your local area, so pick a BostonInternet Marketing and advertising Company that may help you build a great authority web site thats easily aquired online. After almost all, it doesnt make a difference how attractive your internet site is when no kinds visiting that. Online traffic is vital for web business success.

Whether youre running your small business or a big corporation, having an online presence is crucial. When youre sick and tired of trying to create your world wide web reputation all on your own, it could be time to engage a electronic digital marketing organization. These specialists work hard so that you will dont must; most are able to set upwards and manage social media accounts, build inlinks, write and also post posts, assist an individual with marketing and advertising copy and also developing your internet site, and a lot more. When an individual trust this section of your advertising to any Boston SEARCH ENGINE MARKETING firm, it is possible to relax Article Search Find Write-up, knowing your online reputation is at good palms.

Local SEO Industry: Current Status and Future Projections

What Is SEO?
This is a common question that most people especially those who are either new or not familiar with online marketing might be asking. SEO stands for search engine optimization. In layman’s language, it the process of capturing traffic from the search engines such as Google listings. Through this read, I am going to give you facts about the SEO business, current market status of SEO as well as the future projections in this field.

The Major SEO Players
Like any other industry in the world, the online SEO business has its players. This includes SEO local tools providers such as small digital agencies, SEO free lancers and web-designers among others.

Returns for SEO Players
The major reason as to why people get into business is to profit and expand their economic status. In the field of SEO business, the rates of returns are promising. This is because a recent research on SEO returns for a period of 12 months shows that at least all the players had something to take home. However, the returns are varying depending on a players’ hardwork and skills in the field. For example, according to this research, 34% of the interviewed SEOs said they received an amount less than $ 30,000 while another group of respondents, 17% said they received returns that were above $ 500,000.

From the above statistics, it is evident that the size of an organization played a role in the determination of the amount of returns received. It beats logic for one to expect a large organization to receive low amounts of returns and vice versa. In addition, the presence of part time SEOs as well as the entry of newbies into the market could have let to the low rates of turnover due to low operation capacity. However, it is hard to predict the course the SEO market is likely to take due to lack of clear shift in SEO earnings since the year 2011. However, the demand for local SEO services seems to be growing day in day out and this is attracting more players thereby tightening the competition among SEO service providers.

The Emerging Issues with the Current SEO Returns
With the above distribution of returns, several questions emerge. This includes the following:

• From the statistics, a large percentage of SEOs receive a low income something that suggests low pricing of SEO services.
• It is also possible that small and medium businesses do not understand the value of SEO services provided to them.
• The low SEO income earners, those who received less than $ 30,000 annual returns are also being doubted if they can provide quality services while earning that low.
• It is also unknown if most SEOs will still be in operation if their income remains static.

The Current SEOs Income Per Customer
Just like the annual SEO returns, SEO income per customer also varies. This is because there are those clients who would pay less than $100 a month while others will pay more than $5000 a month. This variation in income per client can be attributed to the type of services provided as well as the depth of services. The size of business a client is seeking SEO services for also play a role in determining the amount to be charged. For example, small businesses are charged less simply because their requirements are much smaller as compared to large multi-location franchise businesses.

Research also shows that some SEO service providers operate on high volume basis. Such SEOs provide simple SEO services at very low monthly rates. As a result, such SEO service providers end up having a high customer churn with a large dedicated network of sales team.

Similarly, some SEO service providers provide services that are more comprehensive in a much more professional manner customized according to the client thereby leading to a low number of clients.

Due to the above statistics, it therefore becomes essential for any SEO service provider in the current market to operate in a manner that matches his/her setup.

Handling Capacity of the Modern SEOs
Currently, SEOs are handling more clients as compared to the previous years. Statistics show that about 40% of the SEOs in the market handle at least 11 clients while 23% SEOs handle at least 21 clients. Such large numbers of clients to handle lead to more audits to be done, lots of tasks, research, reports and even more calls from the clients to be attended to. The high numbers of clients also demand a high level of efficiency so that the clients can be assured of quality services.

Market Structure for Most SEOs
SEOs have been using several marketing techniques to promote their businesses. Offline marketing channels such as word of mouth has been cited by most SEOs as the most effective marketing technique. This can be attributed to the trust level, business reputation as well as relationships build during the offline campaigns.

Alongside offline marketing, SEOs also practice online marketing such as the use of LinkedIn and social media. However, most SEOs have cited LinkedIn as the best option as compared to the social networks because it is better placed for lead generation and networking.

Services Offered by SEOs
Majority of the SEO players offer onsite optimization with 91% of the SEOs practicing this. Google+ optimization has also a good number of SEOs practicing it as 86% claimed to be offering this service to their clients. For affiliate marketing, only a small percentage (11%) of SEOs are offering this service to their clients.

Other services offered by SEOs:

• Content creation/optimization
• Link building
• Citation building
• Social media marketing
• Website development
• Mobile site development
• Video marketing and mobile marketing.

The most demanded service by SEO clients is onsite marketing, while the least demanded service is affiliate marketing. The other services are somehow averagely demanded. However, most small and medium businesses do not understand the opportunities that video and mobile marketing can unlock to them and therefore tend not to use these services. SEOs therefore need to educate their clients on these marketing channels so that they can go for them.

When asked about the online SEO services SEOs feel are effective, 82% of them said that the General search is the most effective for generating leads. Local search appears to be the second best after 62% of the respondents in an SEO survey voted in its favor. PPC is the 3rd with 53% while social media is the 4th with 26%. Daily deals appear to be an appealing to most SEOs because only 1% voted in favor of it.

Tedious SEO Tasks
55% of the current SEOs in the market find link building to be the most tedious and time-consuming work. Others, though 15% only believe that content writing is the most tedious and time consuming task among all the tasks they do. It therefore emerges that to the 55% who find link building tedious, this task is also boring to them.

Future Projections
This is an outline of what we expect in the near future as far as SEO business is of concern.

Expansion of SEO Businesses
Compared to the previous years, SEO businesses has been growing and expanding steadily. Most SEOs (about 93%) are not only optimistic about expanding their businesses, but are also expecting to grow their business. In what seems to be a determined move to grow their businesses, most SEOs (82%) are willing to recruit more staff members so as to realize their desired levels of growth.

The social media is also expected to grow and be more effective even than the local directories. This is because most SEOs believe that social media can perform better because of recommendations from friends. Mobile usage is also expected to grow further and become relevant for local businesses.

Upsurge of Confidence in SEO Business
Unlike other businesses, the SEO business is showing a positive growth of confidence among the players. Despite this being a dynamic and innovative industry, most SEOs are still willing to recruit more staff to help drive their businesses ahead. 84% of the sampled SEOs in the SEO research are also optimistic that the SEO business is going to be more profitable starting this year 2013.

Confidence is also running high that if the SEO players increase the understanding of SEO/social among the business owners they serve in future, they will not only increase the business owners’ rate of investment, but also make them transfer their marketing budgets from other channels to the digital channels.

Social Media a Must For Any Business

It seems nearly every day someone is offering a seminar or webinar on social media. We’re told to sit in and learn about the various social media tools and strategies. You wonder: What more could be said about social media? What does all this mean for me and my business? Good questions.

Too often presenters talk about the various components of social media without fully explaining why businesses should be involved. Without understanding the why, you can’t fully appreciate what you’re missing. You also won’t know how to properly use those powerful marketing tools. Without that understanding, business people blindly post tweets, blog columns, and videos, and then wonder why they don’t get a reaction. They also quickly lose faith and stop their efforts.

Whether in a traditional business or an MLM / network marketing enterprise, a social media strategy should be part of your overall marketing efforts. You may still use some traditional media, but you must use the new online tools, as well. Here’s why:

Social media provide a quick and easy way to interact with your customers and prospects, thereby allowing you to establish and develop relationships.

Imagine social media as a town square. People go there to mingle, ask questions, gripe, swap information, and otherwise interact. If you’re not involved, prospects, customers, and plain folks could be talking about you (good or bad) and you would not have the chance to respond. Similarly, they may be asking for help in areas you could assist with. If you haven’t made yourself known, those individuals may go elsewhere for answers. And to buy.

Unfortunately, some businesses participate just because everyone else is. Let me give you some perspective. I worked for an Internet service provider in 1997. Back then, many of our customers’ websites consisted of a single page. One client had a two-page site. Wow!

Cost was a factor, but there was more to the issue. Many firms, I believe, put up websites merely because their competitors had one. Admittedly, my company didn’t do a good job of explaining the true value of a website. (Keep in mind that e-commerce hadn’t become a standard practice.) They would pay to have a site developed, then go about their business.

Today, customers of all ages use social media platforms to communicate. What should you do? Get involved, but in a systematic way. Concentrate on putting out valuable content; content that piques interest, solves problems, and otherwise raises awareness of your firm. Observe the types of questions that are being posed and the topics raised. To what extent can you write about those (and other topics) as they relate to your business?

Keep in mind that visitors are hungry for information. Tone down the sales pitches, and ramp up the useful content. Use your knowledge and expertise to offer suggestions that will make our lives better.

You can still work in a marketing angle. Facebook has proved to be a powerful platform for larger firms to hold contests and other interactive events. Think of fun ways to engage visitors to your fan page, and reward them accordingly. Gift certificates, coupons, and other awards help maintain interest and a following.

Be patient as you launch your social media campaign. You may not see a tremendous response right away. Keep it up, and over time you will develop a following. That following – those leads – are gold for your firm.

How to Select the Best Internet Service

We are surrounded by the internet, but selecting the best internet service is no easy task. You not only have to think of availability, but also give some thought to the speed and also the delivery method. Listed below are the steps that can help you in making a choice:

What speed do you require?

Internet speed refers to bandwidth i.e. the rate at which data is downloaded. If you do data-intensive activities or a high number of devices are used on one connection, you have to have high speeds.

What options are available in your area?

When you know the speed you want, you can look at the options available in your area. Contact Openreach and they will provide you information about the services available near you so you can make your choice accordingly.

Explore the pros and cons of these options

You go the most reliable and fastest speeds with cable providers once at a high price, but now fiber optics has taken over. It is becoming a very common method because of the amazing speeds it is able to offer these days and is less costly.

Look for a company that works for you

There are several factors you need to consider before you go with an internet service provider. Yes, their deals and bundles are important, but you should also look into their customer service. When something goes wrong, you will need immediate assistance due to which a provider with excellent reviews is a strong option.

Technology Service Bundles Reduce Cost to the Consumer

Most people these days use the Internet for finding information on things, shopping for things and taking care of the mundane chore of paying their bills. They also use it to seek out the best deals on products and services.

Search engines make finding what you’re looking for much easier than in the good ol’ days of using the yellow pages. Whereas the yellow pages are fine for local listings, the world wide web opens international doors. Simply type in the keyword term, for what you want, and BINGO! you have a wealth of information right in front of you. However, it may take some time to weed through all of that information, to get at what you want out of it.

Consider these technology service related keyword examples and the results they yield on Google:

* Home Office Supplies: 450,000,000 results

* Satellite TV: 61,900,000 results

* High Speed Internet Access: 123,000,000 results

* VOIP: 112,000,000 results

* Long Distance Services: 67,000,000 results

* Internet Conferencing: 40,600,000 results

* Web Hosting: 295,000,000 results

* Home Security Systems: 481,000,000 results

If a person wanted to comparison shop for these technology services, they would spend days, even weeks, going through all of these results, in order to find the best deal on all of these services. And the businesses selling these services are hard pressed to get into the top 100,000 of these listings, because there is so much competition.

Because of the amount of competition for individual keywords, many online businesses are attempting to create an edge over their competitors by offering multiple services, or bundled services, under one roof. By doing this, they can generate more income for themselves, and provide an environment of customer loyalty.

Take for example, insurance companies… Most major insurance companies offer more than a single type of insurance. Allstate insurance doesn’t just offer home owners insurance any more. They provide discounts to their customers who purchase more than one type of policy. For instance, you can get your home owners, auto, identity theft and other policies from them, making your life easier, your premiums smaller, and generating a larger account for Allstate. They give you more options; you buy more insurance. It is win-win for both the consumer and the company.

Another example of this is seen in consumer goods purchasing. Consumers can save time and money by going to a discount store, such as WalMart, over a department store. First of all, at the large discount store, a person can buy a wider variety of products, eliminating the need to go from specialty store to specialty store, for what they need. The company itself can buy in greater volume, reducing their own cost, and then pass that savings on to their customers.

This type of service bundling is no longer the exception in business. It is becoming more the rule and it is expanding to cover a whole new realm of consumer products and services, technology services being one of the largest.

Today, the companies who can offer a wide range of services, or access to service providers are going to become the front runners in affordability. Not only that, but they are going to be able to capture more business than their single item competitors, because they will be able to tap into multiple keyword searches, rather than simple searches for individual items.

Taking the keyword examples above; if someone were looking for information on high speed Internet access, satellite TV, and long distance services, individually, most would either give up just because the sheer numbers of results would overwhelm them into just sticking with what they’ve got, or only looking at the first few pages of results, and opting for the best deal out of those. This is particularly damaging to companies who may have the best deal to offer, but don’t appear in Google’s indexing until page 100, or so.

To make it easier on consumers and to exercise better SEO, companies are offering multiple services, grouping similar services under one domain. And the large corporations are subbing out services to smaller, independent brokers, to take advantage of the concept themselves.

As an example, there is a companies that has effectively bundled high demand services together, making it easier for consumers to comparison shop from their single location. The services they offer are specific to certain markets without being isolated to a single market.

Find services grouped together technology services such as:

Local / long distance services

High speed Internet access


Bundled business services

Internet conferencing

Web hosting

Home office supplies and services

Satellite TV

Home security systems

Wireless / cellular services

By doing this, they have made it easier for the person looking for these services to get them without spending days and weeks pouring through millions of search results. They have everything that a person could possibly be looking for in the area of technology services in one place.

They have taken advantage of the multiple keyword search system and have partnered with other reputable companies to provide both the best in products and customer service.

Let’s have a look at some of the technology services they are offering and the companies who they’ve partnered with.

* Local/ long distance services — GTC Telecom

* High speed Internet access — Adelphia, Bell South, Charter, Comcast, Earthlink, to name a few…

* VOIP — Packet 8 (8×8 Inc.)

* Bundled business services — Qwest

* Internet conferencing — Go Solo

* Wireless/ cellular services — AT&T, Cingular, Nextel, T-Mobile, and others…

* Satellite TV — Dish Network

* Home security systems — Protect America Inc.

Remember the individual search results listed above? They were all in the hundreds of millions. Well, if you type this string: home security systems, satellite tv, high speed internet access, voip, long distance services, into a Google box, you will reduce the results to 360,000. That is a significant reduction.

Another benefit that companies like is an opportunity for customers to earn an additional income as an affiliate reseller of these services. Doing business this way not only brings the cost of services down, but also provides a bonus for those who are interested in referring new customers. Pick the right one here and remember it takes many many customers to make any real amounts of money to go on your own. I think ACN was about 5000 customers if I remember it. If you bundle your services pay by a rewards or miles card to earn points / frequent flyer miles for you daily purchases.

Income opportunities like these actually reduce the cost that consumers pay for their services, because it reduces the advertising costs to the company itself.